About Mike
Marketing Strategy | Content Developer | Designer | Writer | Editor | Founder
Hello, I'm Mike Fuchsman, the founder of SUMMIT MEDIA DESIGN, LLC. My passion is centered on creative storytelling - be it in still visual form, carefully crafted written form, in motion, being spoken, on the web, mobile, tv, cinema, print, or out-of-home mediums.
In today's competitive media landscape, consumers quickly engage or disengage with content. A poorly crafted presentation, an outdated website, an amateurish advertisement, or an ill-conceived media campaign can severely impact a business's credibility.
While it's tempting to seek cost-effective solutions, when it comes to matters as crucial as your business and reputation, investing in experience and quality proves to be the wisest and most valuable choice.
If you're looking to elevate your marketing strategies and captivate your audience, I'm here to help you create compelling campaigns.
Experience
With over 35 years of experience in executive-level creative and marketing management, my initial three decades were dedicated to shaping the US cinema advertising industry into a thriving half-billion dollar media enterprise. Early in my career, I successfully advocated for and built an in-house creative services unit in Washington, DC for AMC Theater's subsidiary National Cinema Network (NCN). Following its success, I was tasked with establishing and managing two more facilities in Kansas City, MO, and Denver, CO. Starting as a one-person endeavor, it grew into a 30-person, full-service, multi-location creative services team.
This team designed and produced various projects, including a full-motion picture film and digital advertising program titled "Pre-Show Countdown," a still-frame film entertainment program called "Pre-Show Entertainment," a multi-region print magazine named "Movie Times," an in-lobby large-format billboard advertising medium known as "CineSign," an in-lobby institutional advertising program for AMC Theatres titled "In-Lobby Entertainment," and marketing collateral for NCN and AMC Theaters' sales and marketing departments. Altogether, the team generated well over $4 million annually in EBITDA.
When Regal CineMedia acquired NCN in 2005, I transitioned to the new company, National CineMedia (NCM). I expanded Regal's existing in-house 3D animation team into a full-service motion advertising design unit. Following the team's successes, I led the video production and media encoding unit during the company's shift from an inferior media playback format to full digital-cinema technology playback. Two years later, I took on the additional responsibility of running one of the company's media relations operations teams. After an unsuccessful merger attempt with NCM's largest competitor, Screenvision, in 2016, I left the company in 2017.
In 2018, I joined USA Industries in Houston, TX, as Marketing Manager. I continue to serve as a one-man resource for the company, which is an industrial designer, manufacturer, and supplier of premium products supporting the oil and gas, chemical, and other process manufacturing industries in safely executing maintenance turnarounds, shutdowns, repairs, and capital projects.
Hobbies
I enjoy capturing and editing digital photographs, cruising on my HD Heritage Softail Classic, creating and repairing things, cheering for the Washington Redskins (I know) in football and the Houston Astros in baseball, sipping bourbon, and appreciating live music, both as a spectator and a performer.
Family
I've been happily married to my wonderful wife Elise for more than 30 years. We have two children who are thriving in their professional careers in Denver, CO.
Hello, I am Mike Fuchsman, founder of SUMMIT MEDIA DESIGN, LLC. Creative storytelling drives me - be it in still visual form, carefully crafted written form, in motion, being spoken, on the web, mobile, tv, cinema, print, or out-of-home mediums.
Consumers are more sophisticated than ever, and in a flash tune-in or tune-out the content they encounter at an unrelenting rate each day. In light of this, a poorly designed presentation, an outdated website, an amateurishly constructed advertisement, or an ill-conceived media campaign will do irreparable damage to a businesses potential to grow, and it's credibility.
I, like many people, tend to seek out cheaper service options whenever possible. However, I have frequently found that cheaper is often times just that... cheaper and less effective. When something is truly important to me, like my business, sometimes going with the more experienced, and even pricier option has been the best one, and most worth my money.
If you feel your marketing strategies need to be taken to a higher level of execution, let me help you build your campaigns into content your audience will want to pay attention to.
Experience
With over 35 years of experience in executive-level creative and marketing management, my career began with a focus on transforming the US cinema advertising sector into a robust half-billion dollar industry. Initially, I pioneered the establishment of an in-house creative services unit in Washington, DC for AMC Theater's subsidiary National Cinema Network (NCN). This initiative proved highly successful, leading to my subsequent role in setting up and overseeing two additional facilities in Kansas City, MO, and Denver, CO. What started as a solo venture evolved into a comprehensive 30-person team across multiple locations, offering full-service creative solutions.
Under my leadership, this team developed a range of impactful projects. These included the "Pre-Show Countdown," a dynamic motion picture and digital advertising program, the "Pre-Show Entertainment," a still-frame film entertainment series, the multi-region print magazine "Movie Times," the in-lobby large-format billboard "CineSign," and the in-lobby institutional advertising program "In-Lobby Entertainment" for AMC Theatres. Additionally, we provided essential marketing collateral for NCN and AMC Theaters, contributing significantly to an annual EBITDA exceeding $4 million.
Upon Regal CineMedia's acquisition of NCN in 2005, I seamlessly transitioned to National CineMedia (NCM), where I expanded Regal's 3D animation team into a comprehensive motion advertising design unit. Recognizing the industry's shift towards digital cinema, I spearheaded the company's transition from traditional media playback to cutting-edge digital-cinema technology. Later, I assumed leadership of one of NCM's media relations operations teams. Following a merger attempt with Screenvision in 2016, I concluded my tenure with NCM in 2017.
In 2018, I joined Houston-based USA Industries as Marketing Manager, serving as the sole marketing resource for this industrial designer, manufacturer, and supplier. USA Industries specializes in premium products supporting maintenance turnarounds, shutdowns, repairs, and capital projects across the oil and gas, chemical, and process manufacturing industries.
Hobbies
I love to shoot and edit digital photography, cruising on my HD Heritage Softail Classic, making and fixing things, watching the Washington Redskins (I know) football and Houston Astros baseball teams, drinking bourbon, and watching and performing live music.
Family
I have been married for over 30 years to my beautiful wife Elise, and have two kids who are successfully navigating their professional careers in Denver, CO.
"I apply gestalt design principles to introduce coherence and a streamlined compositional flow to all my work, alongside utilizing modern design styles."