Mike-Fuchsman

About Mike

Marketing Strategy | Content Developer | Designer | Writer | Editor | Founder

Greetings, I'm Mike Fuchsman, the founder of SUMMIT MEDIA DESIGN, LLC. My passion lies in creative storytelling across various mediums, including still visuals, carefully crafted writing, motion, spoken word, and platforms such as web, mobile, TV, cinema, print, and out-of-home.

In today's landscape, consumers are exceptionally discerning, swiftly engaging or disengaging with content. A poorly designed presentation, an outdated website, an amateurish advertisement, or an ill-conceived media campaign can inflict irreparable harm on a business's growth potential and credibility.

While it's natural to seek cost-effective solutions, I've often discovered that opting for cheaper services can lead to less effectiveness. In matters of significance, such as one's business, choosing a more experienced and possibly pricier option has proven to be the wisest and most valuable investment.

If you believe your marketing strategies could benefit from elevated execution, I am here to assist you in creating campaigns that captivate your audience's attention.

Experience

With over 35 years of experience in executive-level creative and marketing management, my initial three decades were dedicated to shaping the US cinema advertising industry into a thriving half-billion dollar media enterprise. Early in my career, I successfully advocated for and built an in-house creative services unit in Washington, DC for AMC Theater's subsidiary National Cinema Network (NCN). Following its success, I was tasked with establishing and managing two more facilities in Kansas City, MO, and Denver, CO. Starting as a one-person endeavor, it grew into a 30-person, full-service, multi-location creative services team.

This team designed and produced various projects, including a full-motion picture film and digital advertising program titled "Pre-Show Countdown," a still-frame film entertainment program called "Pre-Show Entertainment," a multi-region print magazine named "Movie Times," an in-lobby large-format billboard advertising medium known as "CineSign," an in-lobby institutional advertising program for AMC Theatres titled "In-Lobby Entertainment," and marketing collateral for NCN and AMC Theaters' sales and marketing departments. Altogether, the team generated well over $4 million annually in EBITDA.

When Regal CineMedia acquired NCN in 2005, I transitioned to the new company, National CineMedia (NCM). I expanded Regal's existing in-house 3D animation team into a full-service motion advertising design unit. Following the team's successes, I led the video production and media encoding unit during the company's shift from an inferior media playback format to full digital-cinema technology playback. Two years later, I took on the additional responsibility of running one of the company's media relations operations teams. After an unsuccessful merger attempt with NCM's largest competitor, Screenvision, in 2016, I left the company in 2017.

In 2018, I joined USA Industries in Houston, TX, as Marketing Manager. I continue to serve as a one-man resource for the company, which is an industrial designer, manufacturer, and supplier of premium products supporting the oil and gas, chemical, and other process manufacturing industries in safely executing maintenance turnarounds, shutdowns, repairs, and capital projects.

Hobbies

I enjoy capturing and editing digital photographs, cruising on my HD Heritage Softail Classic, creating and repairing things, cheering for the Washington Redskins (I know) in football and the Houston Astros in baseball, sipping bourbon, and appreciating live music, both as a spectator and a performer.

Family

I've been happily married to my wonderful wife Elise for more than 30 years. We have two children who are thriving in their professional careers in Denver, CO.

Hello, I am Mike Fuchsman, founder of SUMMIT MEDIA DESIGN, LLC. Creative storytelling drives me - be it in still visual form, carefully crafted written form, in motion, being spoken, on the web, mobile, tv, cinema, print, or out-of-home mediums.

Consumers are more sophisticated than ever, and in a flash tune-in or tune-out the content they encounter at an unrelenting rate each day. In light of this, a poorly designed presentation, an outdated website, an amateurishly constructed advertisement, or an ill-conceived media campaign will do irreparable damage to a businesses potential to grow, and it's credibility.

I, like many people, tend to seek out cheaper service options whenever possible. However, I have frequently found that cheaper is often times just that... cheaper and less effective. When something is truly important to me, like my business, sometimes going with the more experienced, and even pricier option has been the best one, and most worth my money.

If you feel your marketing strategies need to be taken to a higher level of execution, let me help you build your campaigns into content your audience will want to pay attention to.

Experience

With over 35 years of executive-level creative and marketing management experience, my first 30 years were spent helping to build the US cinema advertising industry from its inception to what became a half-billion dollar media enterprise. Early in my career I initiated and successfully influenced company management to permit me to build an in-house creative services unit in Washington, DC for AMC Theater's subsidiary National Cinema Network (NCN). With stable financial and creative successes generated from that facility, I was then asked to build and run two more facilities - one in Kansas City, MO, and another in Denver, CO. What started as a one-person operation, grew into a 30 person, full-service, multi-location creative services team that designed and produced a full-motion picture film and digital advertising program entitled "Pre-Show Countdown," a still-frame film entertainment program entitled "Pre-Show Entertainment," a multi-region print magazine entitled "Movie Times," an in-lobby large-format billboard advertising medium entitled "CineSign," an in-lobby institutional advertising program for AMC Theatres' entitled "In-Lobby Entertainment," and designed company marketing collateral for NCN and AMC Theaters' sales and marketing departments. In all, the team generated well over $4 million annually in EBITDA.

NCN was taken over by Regal CineMedia in 2005; however, I was asked to stay on with the new company, National CineMedia (NCM), to build-out Regal's preexisting in-house 3D animation team and grow it into a full-service motion advertising design unit. From that teams' successes, I was then asked to lead the video production and media encoding unit at a time when the company transitioned from an inferior media playback format to full, digital-cinema technology playback. Two years later, I was asked to additionally run one of the company's media relations operations teams. After a failed merger with NCM's largest competitor, Screenvision in 2016, I left the company in 2017.

In 2018 I started working for USA Industries in Houston, TX, as Marketing Manager, where I continue to work as a one-man resource today. USA Industries is an industrial designer (15 US and international patents/13 US and international trademarks), manufacturer, and supplier of premium products that support the oil and gas, chemical, and other process manufacturing industries safely perform maintenance turnarounds, shutdowns, repairs, and capital projects.

Hobbies

I love to shoot and edit digital photography, cruising on my HD Heritage Softail Classic, making and fixing things, watching the Washington Redskins (I know) football and Houston Astros baseball teams, drinking bourbon, and watching and performing live music.

Family

I have been married for over 30 years to my beautiful wife Elise, and have two kids who are successfully navigating their professional careers in Denver, CO.

"I incorporate gestalt design principles to bring order and clean compositional design flow to everything produced, in addition to employing contemporary design stylings."