Denver Startup Week – 9/27/2018

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Moderator: Lucia Ulc, Brandfolder
Panelists: Amanda Gregory, Catalyst Marketing Agency | Haylee Powers, Bad Bitch Branding
Mark Hennings, Simple Booth

Denver Startup Week - 9/27/2018 Branding in Growth Mode

The "Branding in Growth Mode" panel discussion at SPACES DENVER BALLPARK yesterday was a candid and helpful interactive discussion hosted by Denver Startup Week and conducted by branding and agency pros in the local Denver area. The beer and wine was a GREAT TOUCH too! Hope to see you guys soon at another local creative meeting event.


Branding in Growth Mode


4:00PM — 5:30PM


Branding for start-ups in growth mode is something that's often overlooked. Before you know it, you're looking for your next round of funding or hit a massive growth spurt and you suddenly realize that your brand - or lack thereof - is stymieing growth. A lack of brand could be limiting acceleration when you need it most.

At the early stages of a company, branding doesn't have to be hard or time-consuming. You have to be thoughtful and gain leadership agreement on the company identity. In this session, you'll learn the basics of branding and understand what core company assets make up a brand. You'll leave knowing how to put brand at the core of everything you do without redesigning daily workflows or using up precious resources.

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