Email Marketing: 2018 Email is the third most influential source of information for B2B audiences, behind colleague recommendations and industry thought leaders.(-WordStream)
Over 50% of Smartphone Users Grab Their Smartphone After Waking Up. Keep this in mind when scheduling email sequences and online content publishings. Send/publish early in the morning, as people will likely be viewing on mobile.
Purchases Means Partnerships. Relationships matter more than ever. Staying top-of-mind, earning trust, and distinguishing your business are all critical steps in the buying process and beyond. Your buyer needs to be confident in you and know that they will be taken care of today, and in the future.
The #1 Rule in Content Marketing is What?CONSISTENCY! Post regularly, meet your audiences expectations, and help solve their problems…
Legacy Brands…Ideally, your audience ought to be able to view an image and immediately recognize it as representing your brand. Protect the “old and familiar” while injecting new ingredients into your brands personality.
If customers and prospects need to know one thing about your brand, what would it be? Effective brand storytelling is compelling. It speaks to what your brand stands for and why your audience should care.
Marketing: What’s it all about? A.I.D.A.R. (Awareness, Interest, Desire, Action, Retention). Your marketing funnel may look slightly different, but the end result should always be the same, turn sales leads into lifelong customers. Rinse and repeat!
Your company’s website is the face of your brand online. Arguably, it’s your most important brand and marketing asset. 75% of users make judgements about a company’s credibility based on their website – Stanford Research
Consumer’s trust for brands sits at just 22% – Havas Media. 83% of consumers trust recommendations from peers and authentic influencers over advertising – Nielsen
STORY IS EVERYTHING. Tell your stories with good quality visual content. Video is engaging, expressive, and honest. It shines a persuasive light on the human side of what you do.