Achieving a well designed logo requires hard work and being up-to-date with the latest trends in design. It's the best way of establishing brand identity, making an impact on customers and ensuring they remember your name.
Most logos communicate ideas that are synonymous with the type of business or service they offer. Summit Media Design goes through a detailed discovery phase, uncovering industry specific design trends, wordmark styles, typography, graphic element usage and more so we understand the foundational elements specific to the client's industry. In this phase we also learn what not to produce in order to make sure our client's identity stand-outs from their competition.
Once discovery is complete, we provide our customers with a detailed compilation of what we uncovered. Often times our customers have a good idea of the top two or three competitors in their DMA's B2B and B2C branding elements, but are unfamiliar with second and third tier competitors, or even ancillary industry taxonomy. We feel it's important to have a broader understanding of the marketplace and make sure that our client's have that same knowledge before we start to build the personality that will help to define their brand.
Yes, anyone can design a logo, but not everyone can design a professional logo that is relevant, and one that will carry a brand respectfully well into the future. Email or give us a call today and let's begin building your company's personality!