Day: October 2, 2018

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Cocktail Marketing: If your customers and prospects need to know one thing about your brand, what would it be?

If customers and prospects need to know one thing about your brand, what would it be? Effective brand storytelling is compelling. It speaks to what your brand stands for and why your audience should care.

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Cocktail Marketing: It’s All About A.I.D.A.R.

Marketing: What’s it all about? A.I.D.A.R. (Awareness, Interest, Desire, Action, Retention). Your marketing funnel may look slightly different, but the end result should always be the same, turn sales leads into lifelong customers. Rinse and repeat!

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