Month: October 2018

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Cocktail Marketing: Email Marketing – 2018 Equals Conversions

Email Marketing: 2018 Email is the third most influential source of information for B2B audiences, behind colleague recommendations and industry thought leaders.(-WordStream)

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Cocktail Marketing: Smartphone Users Reach For Their Phones First

Over 50% of Smartphone Users Grab Their Smartphone After Waking Up. Keep this in mind when scheduling email sequences and online content publishings. Send/publish early in the morning, as people will likely be viewing on mobile.

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Cocktail Marketing: Purchases Means Partnerships

Purchases Means Partnerships. Relationships matter more than ever. Staying top-of-mind, earning trust, and distinguishing your business are all critical steps in the buying process and beyond. Your buyer needs to be confident in you and know that they will be taken care of today, and in the future.

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Cocktail Marketing: Consistency is the #1 Rule in Content Marketing

The #1 Rule in Content Marketing is What?CONSISTENCY! Post regularly, meet your audiences expectations, and help solve their problems…

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Cocktail Marketing: Signature Brand Elements Are Key to Brand Staying Power

Legacy Brands…Ideally, your audience ought to be able to view an image and immediately recognize it as representing your brand. Protect the “old and familiar” while injecting new ingredients into your brands personality.

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Cocktail Marketing: If your customers and prospects need to know one thing about your brand, what would it be?

If customers and prospects need to know one thing about your brand, what would it be? Effective brand storytelling is compelling. It speaks to what your brand stands for and why your audience should care.

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Cocktail Marketing: It’s All About A.I.D.A.R.

Marketing: What’s it all about? A.I.D.A.R. (Awareness, Interest, Desire, Action, Retention). Your marketing funnel may look slightly different, but the end result should always be the same, turn sales leads into lifelong customers. Rinse and repeat!

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