WHAT’S YOUR BVP? Do your customers know what you do and why you do it better than anyone else? What makes your brand special is what separates you from your competitor(s). Commit the necessary time and attention to your Brand Value Proposition that it deserves so that your customers will commit to you.
WANT TO KNOW WHAT CUSTOMERS THINK ABOUT YOUR BRAND? Ask them… QUICKLY. 67% of customers have become “serial switchers,” customers who are willing to switch brands because of a poor customer experience – NewVoiceMedia 2018 “Serial Switchers” Report