Month: September 2018

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Denver Startup Week – 9/27/2018

The “Branding in Growth Mode” panel discussion at SPACES DENVER BALLPARK yesterday was a candid and helpful interactive discussion hosted by Denver Startup Week and conducted by branding and agency pros in the local Denver area. The beer and wine was a GREAT TOUCH too! Hope to see you guys soon at another local creative […]

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Cocktail Marketing: Website is a Businesses Most Important Branding Asset

Your company’s website is the face of your brand online. Arguably, it’s your most important brand and marketing asset. 75% of users make judgements about a company’s credibility based on their website – Stanford Research

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Cocktail Marketing: Consumer’s trust of brands is just 22%

Consumer’s trust for brands sits at just 22% – Havas Media. 83% of consumers trust recommendations from peers and authentic influencers over advertising – Nielsen

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Cocktail Marketing: Story is Everything!

STORY IS EVERYTHING. Tell your stories with good quality visual content. Video is engaging, expressive, and honest. It shines a persuasive light on the human side of what you do.

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Cocktail Marketing: Brand Value Proposition

WHAT’S YOUR BVP? Do your customers know what you do and why you do it better than anyone else? What makes your brand special is what separates you from your competitor(s). Commit the necessary time and attention to your Brand Value Proposition that it deserves so that your customers will commit to you.

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Cocktail Marketing: Ask Your Clients How You Are Doing

WANT TO KNOW WHAT CUSTOMERS THINK ABOUT YOUR BRAND? Ask them… QUICKLY. 67% of customers have become “serial switchers,” customers who are willing to switch brands because of a poor customer experience – NewVoiceMedia 2018 “Serial Switchers” Report

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Cocktail Marketing: Get Visual

Did you know that the brain processes images 60,000 times faster than text? – Research Source 3M. Want your audiences attention? “GET VISUAL!”

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